The Italian ceramic rooster jug symbolizes 'good fortune' and is believed to protect one from harm. It is an Italian tradition to give a ceramic Italian rooster pitcher to a friend or relative, ideally as a housewarming or wedding gift. Rooster pitchers are commonly used for wine, though can be used for any beverage such as fruit juice for breakfast or a brunch.
'Ricco' means 'rich' in Italian, referring to the rich colours of this ancient design.
